I did some investigating on the old cadbury and new the cadbury.
I can tell you that the new cadbury family blocks of chocolate with more added vegetable fat come in harder card boxes. Instead of the old paper wrapping. (which i still think is better.. made of less tree, takes less space in the recycling bin)
I can tell you that old cadbury did have vegetable fat in the ingrediants but it was listed as 5th ingrediant after milk solids, sugar, cocoa butter, cocoa -something, *vegetable fat
the new family blocks of chocolate it is listed as the 3rd ingrediant milk solids, sugar, *vegetable fat.
However the amount of milk chocolate solids is both the same 70%?. i think i was looking at Cadbury almonds & cadbury desserts creme brulee..
I can tell you that coles has cadbury on special this week (2 for $6), as does woolworths ($3.49?) and k-mart has only the old family blocks for $3.20. (whatever the instore stock is) K-mart the new and less chocolate family blocks you will pay up $4.00.
The desserts old range was 235g and is now 200g. The Norm family blocks was 250g and now 220-210 depending on plain vs almond etc? (i think)
I can tell you that its not just the purple wrapping/now boxed family blocks that are suffering the downsizing-yet-price-the-same. Cadbury's range of Old Gold chocolate is also affected.
I can also tell you that Lindt chocolate has no vegetable fat whatsoever that i could see!!!! :)
Cadbury argue that the tasters said the fat improved the flavour and made it easier to bite (i didnt think we were a nation of denture wearers) It does make it easier to snap off a piece from the block. However when i did so to the berry panacotta from their deserts range i ended up with 2 pieces.. i had the bottom layer square of choc with the filling and the top shell.. something that hasn't happened before.. might just be me but it screams "CHEAP!!!!" to me!
With cadbury now being easier to snap off, bite or what have you... i am wondering of the party game used at parties, classrooms, youth etc. The game where you roll a die and then you can chop using a knife and fork only those pieces off one at a time. For older teens a 30sec time limit is given or so and no matter what you roll you will always get one piece!
Also i have to think... you add more fat to a block of chocolate.. surely that ups the fat content and people would less likely buy it? hmmm
and the fact that we have long hot insufferable summers!! Climate change people would argue, that with the increase of temperatures. Not to mention the on-going above average heat waves during summer etc. That Australia would have one of the hardest chocolate family blocks to combat the heat!
The berry panacotta Cadbury dessert family block was uber sweet. More sugar than berry... but was expected after trying what they considered "tiramisu" & "creme brulee". Both girls loved it. Was addictive... not sure i'd buy it again honestly.. so full of sugar, melted quickly when held (at norm body temp. its pretty cold at the moment)